

However, Sequences has a few features that make it stand out from the competition: Sequence is similar in some ways to other tools that offer automated content delivery such as MailChimp and Marketo. You can also create as many sequences as you want and run them all together at the same time, which allows for easy A/B testing. Once you've created your sequence, you can schedule it to deliver at a later date. You can also customize the look and feel of your content, including adding images and videos. You can add content to your sequence by dragging and dropping email templates, social posts or ads into the sequence editor. Sequences are created in HubSpot using a drag-and-drop builder. Design - You can completely customize the design of your sequences emails and social posts in order to match your branding.

For example, you can choose to send an email immediately upon sign up, or wait until a certain day or time.

Be as specific as possible when creating a sequence! If someone is on your list because they opted in for a free ebook, you shouldn't be sending them emails about webinars.You don't want to be spammy, but rather provide value to those who are receiving it.

Make sure that you're providing valuable and helpful information to your audience with the content or course that you choose.Think of what it is that you're trying to achieve with a sequence, and then brainstorm ideas on how you can accomplish this goal through email courses and other content.Here are some tips in order to choose the best content: Using Sequences effectively is all about choosing the right content for your target audience.
